Big (HUGE) brands of news media

Big (HUGE) brands of news media

Last month’s release of the State of the News Media 2009 from the PEW Project for Excellence in Journalism made me realize that I have reached a landmark in my experiment in blogging on the transition taking place in the news world.

It has been more than a year since I first conjectured to “heat up the debate between old and new media”. I laugh looking back. I cringe at the thought of reading through posts from this period of naiveté! What a simplistic view of the growing pains being felt by an entire institution of society, the decline and fall of the great empires of the fourth estate, the inevitable loss of power as described by Ibn Khaldun.

During this year, the economy has collapsed, several newspapers have moved to online-only publications, legacy news organizations have threatened to close, and I wasn’t admitted into the Ph.D. program through which I wanted to study this crisis of journalism culture. If you think that’s hard not to take personally, just consider that the San Francisco Chronicle, where I did my internship, might shutter its doors after losing US$one million a week in 2008, and The San Diego Union-Tribune, where I had my first job, was sold to some private equity firm!?

But what has shocked me most is that the discourse on which direction news media should move does not seem to be based on any particular principles, forget a coherent conceptual framework for discussion and action! This is unacceptable for a social institution meant to mirror the processes of the advancement of civilization.

Speaking of action, in truth it is with deeds not words that industry leaders will be able to learn what economic model and structure of values will carry journalism into the future. Incessant and fruitless debate has done nothing for the fields of philosophy, governance and development, and it has paralyzed the news industry as well.

Perhaps we as news women and men are too afraid of making a mistake. That paranoia is so deeply ingrained into our being as reporters and editors–once you make an error, you can’t take it back; one small mistake can cost you your career–that it has crippled our ability to learn. How else can an industry in such dire need of change evolve and mature if a degree of mistakes are not tolerated? We need to challenge this fundamental assumption in our professional ideology.

This blog is about rooting out and examining this and other assumptions. A year into recording my thoughts on the future of journalism, I feel I finally have something to offer to this discourse. I hope there will be readers and feedback.

If the authors had wished to print the 180,000 words of this annual report on American journalism, it would have used 700 pages of paper per hard copy. But in just one of the report’s many signals that everyone concerned with the business of journalism should “take advantage of the capabilities of the Web”, the Project for Excellence in Journalism chose to publish exclusively online.

Some points—such as news today is a service, not a product, or the media are no longer final destinations for consumers—likely made the news evolutionists wonder if they would discover anything from the report, while other findings—like the general disappointment in user-created content, the perception that the newsroom is the more innovative and experimental part of the news industry, and the agenda of the American news media continuing to narrow, not broaden—have no doubt added new dimensions and considerations to the debate of the transforming press.

Blogosphere and mainstream media weigh in:

Reportr.org blogger Alfred Hermida pointing out trends highlighted in the report that have been long debated by the new-media vanguard.

Media Business Analyst for the Poynter Institute, Rick Edmonds, on advertising, which was explored heavily in the report.

Web Has Unexpected Effect on Journalism, Associated Press